Why is JUUL Facing So Many Lawsuits?
JUUL Vape Lawsuit Canada – JUUL, the popular e-cigarette manufacturer that controls roughly 75 per cent of the Canadian market, has experienced significant public backlash over the past several months. Vaping – the practice of inhaling and exhaling aerosol produced by a device, often an e-cigarette, that heats e-liquid until it vaporizes – has been legal in Canada for years, but its popularity, particularly among young people, exploded following JUUL’s emergence.
Since then, JUUL has become an avatar for everything – real or perceived – that is wrong with the vaping and e-cigarette industries: the health problems, the addiction, the deceptive marketing, and the targeting of teens and non-smokers. Outrage over several of these issues became so strong that it provoked a series of aggressive lawsuits. The US states of California, New York, North Carolina, and the District of Columbia have sued Juul Labs, the manufacturer of JUUL, for ‘viral marketing [that] contributed to the surge in underage vaping by teens in the district and across the U.S.,’ per CNBC.
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